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What Does Brand Loyalty Mean to Gen Z?

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If a brand wants to win over Gen Z, it comes down to three things: the best deal, great quality, and a steady flow of fresh products…

TL;DR

  • For Gen Z, brand loyalty isn’t about sticking to just one brand, especially when cost is a factor
  • They consider themselves loyal to brands they love, even if they purchase or try products from their competitors
  • They’re more likely to stay loyal to brands that are affordable, high quality, and innovative
Recent reports suggest brand loyalty is declining, but YPulse’s Brand Loyalty report tells a more nuanced story. The majority of Gen Z consumers still see themselves as loyal to some extent: 79% of 13-17-year-olds and 77% of 18-24-year-olds agree, “I consider myself loyal to one or more brands.” But Gen Z’s idea of brand loyalty isn’t...

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