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The Top 10 Social Causes & Issues Gen Z is Most Passionate About

The social causes and issues Gen Z is most passionate about are ones that impact them in their current life stages…

Written and Edited by the YPulse Editorial Team

Mar 12 2025
North America

KEY TAKEAWAYS

The majority of Gen Z are passionate about at least one social issue
Mental care help / care ranks as the number one cause both teens and young adults are passionate about, as their own anxiety and stress rise
Teens are more passionate about cyberbullying, while young adults are more passionate about abortion and the economy

Like in years past, Gen Z strongly believes that brands have a responsibility to make the world a better place. Every year, YPulse asks Gen Z about the social issues they care most about, and while their priorities shift, their passion remains constant. This gen’s drive for change is rooted in personal experience and a growing awareness of the world’s challenges. YPulse’s Causes/ Charity & Activism report shows 96% of teens (13-17-year-olds) and 94% of young adults (18-24-year-olds) are passionate about at least one social cause. And social media plays a big part in this: 66% of 13-17-year-olds and 72%...