Gen Z is over dating apps—but not in a too cool for this kind of way. They actually want to meet people in real life. The problem? They have no idea how. Likely thanks to growing up online and spending formative years in pandemic isolation, this generation is struggling to form romantic connections face-to-face. YPulse’s Dating and Relationships data shows 74% of 13-39-year-olds agree, “Dating is harder now than in the past.” And to make it even harder, 64% of 13-39-year-olds agree, “Dating apps aren’t as good as they used to be.” Many users feel that the algorithms aren’t helping them find what they’re looking for or that apps are only out to upsell them, hiding the best features behind paywalls. But Gen Z especially isn’t buying what these apps are selling—literally. As a result, young people are changing their approach to dating (as always). But, if they’re not really on dating apps and struggling to find connections IRL, where are these young gens finding love? Because teens are...
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