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Will Gen Z Watch the Super Bowl on Sunday?

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 YPulse asks Gen Z and Millennials if they’re watching one of the biggest games of the year—and how…

TL;DR

  • Despite their reputation for not watching sports, 70% of Gen Z and Millennials plan to tune into the big game on Sunday
  • The majority of young viewers who plan to watch the Super Bowl, plan to watch live on TV
  • But they’re also turning to social media to watch highlights and clips from the game
With Super Bowl Sunday just days away—do Gen Z and Millennials actually care? Some might be surprised to hear that they do. YPulse’s Sports and Athletes data shows that 67% of 13-39-year-olds identify as sports fans, up from 63% in 2022. And these young gens are watching sports more often: 39% of 13-39-year-olds watch broadcast...

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