With Super Bowl Sunday just days away—do Gen Z and Millennials actually care? Some might be surprised to hear that they do. YPulse’s Sports and Athletes data shows that 67% of 13-39-year-olds identify as sports fans, up from 63% in 2022. And these young gens are watching sports more often: 39% of 13-39-year-olds watch broadcast sporting events compared to 25% in 2022. YPulse data also shows NFL football is the most-followed league / sport among young consumers, with U.S. followers growing by +15pts since 2018. Last year’s Super Bowl was the most-watched U.S. broadcast since the 1969 moon landing. And, for the record, YPulse data shows that 28% of 13-39-year-olds said Taylor Swift influenced them to watch. So how will 2025 compare? Well, our recent survey found that 70% of 13-39-year-olds say they’ll be tuning in this weekend. While that number is slightly higher among males (73%) than females (68%) there’s not much of a difference to speak of. We see near-equal interest among age groups as well, with...
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