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Will Gen Z Watch the Super Bowl on Sunday?

YPulse asks Gen Z and Millennials if they’re watching one of the biggest games of the year—and how…

Written and Edited by the YPulse Editorial Team

Feb 6 2025
North America

KEY TAKEAWAYS

Despite their reputation for not watching sports, 70% of Gen Z and Millennials plan to tune into the big game on Sunday
The majority of young viewers who plan to watch the Super Bowl, plan to watch live on TV
But they’re also turning to social media to watch highlights and clips from the game

With Super Bowl Sunday just days away—do Gen Z and Millennials actually care? Some might be surprised to hear that they do. YPulse’s Sports and Athletes data shows that 67% of 13-39-year-olds identify as sports fans, up from 63% in 2022. And these young gens are watching sports more often: 39% of 13-39-year-olds watch broadcast sporting events compared to 25% in 2022. YPulse data also shows NFL football is the most-followed league / sport among young consumers, with U.S. followers growing by +15pts since 2018. Last year’s Super Bowl was the most-watched U.S. broadcast since the 1969 moon landing. And,...