Television may seem like it’s on the way out, but Gen Z is still tuning in. In fact, YPulse’s TV and Entertainment report shows 49% of 13-17-year-olds and 43% of 18-24-year-olds still watch cable television weekly or more. But far more watch streaming weekly: 79% of teens and 69% of young adults. And even though this young gen might be glued to their phones more than ever, those same devices are often used to catch up on their favorite television shows. (Yes, they watch full episodes on mobile.) But with their access to a wide range of content—old and new—and shows frequently going viral on social media, the shows they love come and go in the blink of an eye. So, YPulse asks them what shows define the moment, twice a year. In our latest bi-annual Media Consumption report, YPulse asks young people yet again about their favorite currently airing television shows, i.e. those still making new episodes, as an open-ended question.* From the shows they’ve loved for years to the...
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