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Who’s Gen Z Shopping for This Valentine’s Day?

This Valentine’s Day, Gen Z isn’t just planning on spoiling their SOs, they’re gifting to friends, family, and even pets

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Young adults are mainly gifting to their significant others this Valentine’s Day
  • Gen Z teens are using to the holiday to show friends and family some extra love
  • Many parents are treating their kiddos—and young pet parents are in on it, too
Valentine’s Day is just around the corner, and YPulse has said before how the ever-innovative Gen Z has put their own spin on the holiday—not just how they celebrate, but who they’re celebrating with. While 61% of 13-39-year-olds plan on marking the occasion and 58% plan on giving someone a gift this February, YPulse’s Dating and Relationships report reveals that romance isn’t the only reason to do so.   Instead, Gen Z is focusing on meaningful connections in all forms.   You’ve probably heard of Galentine’s Day and maybe even the catch-all Palentine’s Day, but Gen Z doesn’t need a...

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