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4 Takeaways from YPulse’s Top Behavioral Report of 2024

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We’re sharing four big media consumptions takeaways from one of our most popular reports of the year…

TL;DR

  • There’s a content gender gap, with males and females tuning in for different genres
  • Netflix is still Gen Z’s top entertainment source
  • But Gen Z teens are watching more social media than TV shows
From Netflix to TikTok to YouTube, young people are watching video content on an average of five different services / platforms each week. And surprisingly, with all the free content available, most young people say streaming services are worth the money. Even with inflation, these gens are willing to pay for things that bring them...

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