From Netflix to TikTok to YouTube, young people are watching video content on an average of five different services / platforms each week. And surprisingly, with all the free content available, most young people say streaming services are worth the money. Even with inflation, these gens are willing to pay for things that bring them joy (just see our Joy Economy trend prediction for this year), and the right movie or TV show can give them the good feelings they’re looking for. But what are they watching—and maybe more importantly, where? YPulse’s biannual Media Consumption report explores the content genres young men and women are watching now, the video streaming services they’re using, and how social media can bring in new audiences to TV and movies. This year, it was our most downloaded behavioral report, and we’re sharing the top takeaways, just in case you missed it: 1.Young men and women are watching different genres. While comedy is a top genre for all Gen Z and Millennials, young men...
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