Every year, YPulse publishes over 50 reports to dig into 13-39-year-olds’ habits and behaviors in five Western European countries: the U.K., France, Germany, Italy, and Spain. This year, YPulse’s most downloaded report in Western Europe was our Ad / Marketing Effectiveness behavioral report. Young consumers seem to be getting harder and harder for marketers to reach; and to get the attention of these notorious cable unpluggers and ad-skippers, brands have made influencer marketing a mainstay. But now fatigue around mega-influencers is on the rise, as YPulse unpacked in our Influencers Anonymous report. Instead, using regular people and moving away from...