It’s no secret that young people aren’t drinking as much these days—this trend has been making headlines for years. From prioritizing their health and wellness to exploring the “sober curious” movement, Gen Z and Millennials alike are reshaping the cultural norms around alcohol consumption. Non-alcoholic alternatives, once a niche industry, have become more mainstream, growing in tandem with young people’s sober-ish mindsets (which YPulse has long reported on). It also means young people are changing their nightlife scenes, often opting to stay home instead of barhopping or clubbing. But, make no mistake, they’re enjoying their weekends at home just as...
11/20/24
Nightlife & Drinking Report
Gen Z and Millennials 21+ in the U.S. and 18+ in Canada (18+ in WE) are not entirely drinking or ...
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