Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Why Aren’t Young People Drinking as Much These Days?

PDF

More Gen Z and Millennials aren’t drinking than a few years ago, but some still do, just in different settings…

TL;DR

  • Many young people are choosing not to drink or are drinking less
  • Instead of going out to bars and nightclubs, young people now prefer staying at home
  • For those who do drink, most are doing it socially, and more importantly, at home
It’s no secret that young people aren’t drinking as much these days—this trend has been making headlines for years. From prioritizing their health and wellness to exploring the “sober curious” movement, Gen Z and Millennials alike are reshaping the cultural norms around alcohol consumption. Non-alcoholic alternatives, once a niche industry, have become more mainstream, growing...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?