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These 4 Inclusive Marketing Campaigns Got Gen Z’s Attention This Year

Four of the biggest marketing campaigns this year resonated with Gen Z’s value for inclusive branding…

Written and Edited by the YPulse Editorial Team

Dec 11 2024
North America

KEY TAKEAWAYS

Gen Z doesn’t just appreciate diversity—they expect it of brands’ messaging and product offerings
This year, Dove, Proctor & Gamble, e.l.f. cosmetics, and CoorDown delivered some of the biggest (and most inclusive) marketing campaigns
Gen Z wants proof that brands don’t just market inclusivity, but truly live it

In a year where some have claimed that diversity and inclusion efforts are fading, the desire for DEI is far from over—at least in the eyes of Gen Z consumers. For Gen Z, diversity isn’t just a buzzword—it’s an expectation of brands. They want to see different races, cultures, genders, body types, and identities reflected in the brands they buy. And it’s not just a feel-good ideal; it directly influences their spending habits. YPulse’s Reflects Diversity Brand Tracking diagnostic shows 77% of young consumers say it’s important for the brands they purchase to reflect diversity. And it also reveals that...