In a year where some have claimed that diversity and inclusion efforts are fading, the desire for DEI is far from over—at least in the eyes of Gen Z consumers. For Gen Z, diversity isn’t just a buzzword—it’s an expectation of brands. They want to see different races, cultures, genders, body types, and identities reflected in the brands they buy. And it’s not just a feel-good ideal; it directly influences their spending habits. YPulse’s Reflects Diversity Brand Tracking diagnostic shows 77% of young consumers say it’s important for the brands they purchase to reflect diversity. And it also reveals that young consumers are most likely to describe a brand as “reflecting diversity” if they create products and services for a wide range of diverse customers. This means Gen Z wants brands to cater to all different types of people, because they feel more connected to a brand when it views its consumers as more than monoliths. They’re rewarding the brands that get it right. Our data shows that some...
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