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These 4 Inclusive Marketing Campaigns Got Gen Z’s Attention This Year

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Four of the biggest marketing campaigns this year resonated with Gen Z’s value for inclusive branding… 

TL;DR

  • Gen Z doesn’t just appreciate diversity—they expect it of brands’ messaging and product offerings
  • This year, Dove, Proctor & Gamble, e.l.f. cosmetics, and CoorDown delivered some of the biggest (and most inclusive) marketing campaigns
  • Gen Z wants proof that brands don’t just market inclusivity, but truly live it
In a year where some have claimed that diversity and inclusion efforts are fading, the desire for DEI is far from over—at least in the eyes of Gen Z consumers. For Gen Z, diversity isn’t just a buzzword—it’s an expectation of brands. They want to see different races, cultures, genders, body types, and identities reflected...

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