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North AmericaWestern Europe

Black Friday is Bigger With Young Europeans than Americans

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Americans may have invented Black Friday shopping, but it’s taken on more popularity with young consumers in Western Europe…

TL;DR

  • Young Europeans are more likely to shop on Black Friday than their North American peers
  • But Cyber Monday is more popular in North America than it is in Europe
  • In both regions, the vast majority of young consumers would appreciate earlier deals from brands
Once uniquely confined to America, Black Friday is now a global shopping event estimated to reach $10B in North America, and €7B in Europe this year. And data from YPulse’s Holiday Shopping Plans report shows that, surprisingly, young people in Europe are more likely than their North American peers to shop on Black Friday—even though...

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