YPulse’s most recent Social Media Monitor data shows all Gen Z uses social media on some platform or another, with their use peaking on algorithmic video platforms YouTube and TikTok. But a recent headline—notably, an opinion—touted the gen “has regrets” about social media, posing the question of whether Gen Z regrets their social media use the way smokers regret picking up their first cigarette. And though the headline would insinuate that they do, the data actually isn’t as cut-and-dry. And YPulse’s own data has long shown Gen Z knows social media has risks and downsides, but most think it’s more good than bad. Our Social Media Behavior report shows 59% of 13-17-year-olds and 52% of 18-24-year-olds say, “Social media has more of a positive impact on the world,” than negative. Most data about Gen Z and social media shows that these young consumers are both aware of the pitfalls of their use, but that most still want these platforms to exist. The reality of Gen Z’s opinions on social...
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