At the beginning of each year, YPulse experts make predictions about the upcoming trends and behavioral shifts that will affect young people or be caused by them. (Our 2025 predictions are on the way!) And because predictions are so popular with brands—and ours are so often correct—we turned them into a whole report for 2024. In it, YPulse experts unpacked eight trends to anticipate this year, from tech to fashion to influencer marketing. Now, we’re reviewing how some of our trend predictions for 2024 faired—and the various ways they manifested themselves: 1. Micro-binge watching will cut into TV time Last year, brands had just started to get into the trend of posting movie or TV show clip playlists to social media, letting followers see a whole episode or even movie one scroll at a time. We anticipated clip watching would become mainstream, with more brands posting clips of their own IP before independent (anonymous) creators can. It came true quickly! To capitalize on the fact that it’s The Sopranos...
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