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5 Gen Z Predictions YPulse Got Right This Year

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Last year, we put out a full report of our 2024 predictions—here’s how we did…

TL;DR

  • YPulse’s 2024 Trend Predictions report got several Gen Z trends right, including their joy-driven spending
  • Dupe culture and Gen Z’s playful aesthetic heavily influenced brand marketing across socials
  • Podcasts and clip-watching drove media consumption trends, even resulting in new platform features and merch lines
At the beginning of each year, YPulse experts make predictions about the upcoming trends and behavioral shifts that will affect young people or be caused by them. (Our 2025 predictions are on the way!) And because predictions are so popular with brands—and ours are so often correct—we turned them into a whole report for 2024....

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