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5 Gen Z Predictions YPulse Got Right This Year

Last year, we put out a full report of our 2024 predictions—here’s how we did…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • YPulse’s 2024 Trend Predictions report got several Gen Z trends right, including their joy-driven spending
  • Dupe culture and Gen Z’s playful aesthetic heavily influenced brand marketing across socials
  • Podcasts and clip-watching drove media consumption trends, even resulting in new platform features and merch lines
At the beginning of each year, YPulse experts make predictions about the upcoming trends and behavioral shifts that will affect young people or be caused by them. (Our 2025 predictions are on the way!) And because predictions are so popular with brands—and ours are so often correct—we turned them into a whole report for 2024. In it, YPulse experts unpacked eight trends to anticipate this year, from tech to fashion to influencer marketing.   Now, we’re reviewing how some of our trend predictions for 2024 faired—and the various ways they manifested themselves:  1. Micro-binge watching will cut into TV time  Last...

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