article

Binge Watching Is Always Gen Z’s Preference

Gen Z is a generation raised on binge-watching, and their love of a binge drop continues…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Young consumers far prefer binging an entire season of a show to waiting for weekly releases
  • Gen Z young adults are especially hungry for a good binge—and they prefer new content
  • Their preference for binging hasn’t killed shared cultural moments, they just look different
A long, long time ago (ok, in 2016) YPulse identified binge viewing as a lasting trend that would reshape media consumption for young people. And it certainly has, not only changing what they expect from entertainment brands but how TV is written and released. But in recent years, weekly released shows like House of the Dragon have been hits with these generations as well—prompting some to wonder if binging is actually as important as we’ve all made it out to be. It’s even been reported that Americans are moving away from binge viewing. But YPulse asks young people about their...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z is changing the night-out playbook, but Europeans and Americans don’t always play by the same rules… 

Article

These four brands have turned to audio formats to capture Gen Z’s fragmented attention…

Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?