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Binge Watching Is Always Gen Z’s Preference

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Gen Z is a generation raised on binge-watching, and their love of a binge drop continues…

TL;DR

  • Young consumers far prefer binging an entire season of a show to waiting for weekly releases
  • Gen Z young adults are especially hungry for a good binge—and they prefer new content
  • Their preference for binging hasn’t killed shared cultural moments, they just look different
A long, long time ago (ok, in 2016) YPulse identified binge viewing as a lasting trend that would reshape media consumption for young people. And it certainly has, not only changing what they expect from entertainment brands but how TV is written and released. But in recent years, weekly released shows like House of the...

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