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Western Europe

How European Gen Z Want to Communicate with Brands

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You’d probably think Gen Z only wants to ask questions to your business on Insta or X, but emails and text messages are also two of their favorite ways to communicate with brands…

TL;DR

  • Emails and social media are the top ways European Gen Z want to communicate one-to-one with brands
  • Teens especially want to get in touch with brands over text messages
  • Only a small minority of Gen Z want to communicate with brands over the phone—custom service calls are not their norm
Gen Z is accustomed to instant and direct access to basically everything in their lives. So, they have the same expectations when communicating with brands. To foster real-time engagement and genuine conversations, brands naturally use social media platforms—as they should: it’s where teens and young adults spend 4 hours of their day on average. But...

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