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3 Stats on Hispanic Youth and Music Trends

Hispanic youth are leading the charge in music trends, so brands looking to engage this demo should tap their passion for multicultural artists and live music…

Written and Edited by the YPulse Editorial Team

Aug 7 2024
North America

KEY TAKEAWAYS

Music is a cultural pillar to Hispanic Gen Z and Millennials, and they favor hip-hop, rap, and Latin genres
They’re not only keeping up with the latest hits, but they’re also driving them
Hispanic youth are more likely to spend on concert tickets and music-related merch than non-Hispanic youth

Listening to music is the top activity Hispanic Gen Z and Millennials do regularly in their free time. In turn, YPulse’s Passions and Hobbies report shows 85% of Hispanic 13-39-year-olds agree: “Music is an important part of my life.” Their fave music genres are hip-hop / rap and Latin—and they want to see brands support the multicultural artists they love: 81% of Hispanic youth agree, “I want more brands to work with Hispanic musicians and celebrities.” This affinity for music is deeply rooted in cultural traditions and social gatherings, making it a vital part of their identity and community bonding....