Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

3 Stats on Hispanic Youth and Music Trends

PDF

Hispanic youth are leading the charge in music trends, so brands looking to engage this demo should tap their passion for multicultural artists and live music…

TL;DR

  • Music is a cultural pillar to Hispanic Gen Z and Millennials, and they favor hip-hop, rap, and Latin genres
  • They’re not only keeping up with the latest hits, but they’re also driving them
  • Hispanic youth are more likely to spend on concert tickets and music-related merch than non-Hispanic youth
Listening to music is the top activity Hispanic Gen Z and Millennials do regularly in their free time. In turn, YPulse’s Passions and Hobbies report shows 85% of Hispanic 13-39-year-olds agree: “Music is an important part of my life.” Their fave music genres are hip-hop / rap and Latin—and they want to see brands support...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?