Lesbian, Gay, Bisexual, Transgender, and Queer / Questioning youth make up a significant portion of all young people—20% according to YPulse data. But when compared to their non-LGBTQ+ peers, there’s a significant number of differences in their behaviors and beliefs. So, when brands aim to connect with this community of young consumers, they need to understand what they value, what they want to see from brands, how they express themselves, and more. Their shopping behaviors are unique and prove they’re super conscious about purchase intent and where their money is going—and that doesn’t always mean they look for the biggest...