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3 Stats on Young LGBTQ+ Consumers and Shopping

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Young LGBTQ+ consumers are not always looking for the biggest brand names and newest products…

TL;DR

  • The majority of young LGBTQ+ consumers like to shop from lesser-known brands
  • They’re more likely to have purchased a dupe than their non-LGBTQ+ peers
  • And they’re more likely to usually shop at thrift stores compared to their non-LGBTQ+ peers
Lesbian, Gay, Bisexual, Transgender, and Queer / Questioning youth make up a significant portion of all young people—20% according to YPulse data. But when compared to their non-LGBTQ+ peers, there’s a significant number of differences in their behaviors and beliefs. So, when brands aim to connect with this community of young consumers, they need to...

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