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How Gen Z Really Post: Comments, Stories, and Monthly Dumps

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Millennials posted to Facebook and Instagram constantly, but Gen Z are opting for disappearing stories or interacting with other posts instead…

TL;DR

  • Gen Z and Millennials are now more likely to regularly read the comments on a post than do anything else on their socials
  • Teens have been the most active in the comments within the last week
  • Young adults are more likely to post a photo to their stories than they are to their main feeds, keeping their online presence casual
Posting a poorly punctuated and borderline invasive status update like, “hey everyone!!! I’m getting popcorn right now!!!” used to be a normal thing to see when Millennials just entered the world of social media. Now, Gen Z wouldn’t be caught dead posting a status update (especially when that phrase has become outdated) about their every...

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