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How Gen Z Really Post: Comments, Stories, and Monthly Dumps

Millennials posted to Facebook and Instagram constantly, but Gen Z are opting for disappearing stories or interacting with other posts instead…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z and Millennials are now more likely to regularly read the comments on a post than do anything else on their socials
  • Teens have been the most active in the comments within the last week
  • Young adults are more likely to post a photo to their stories than they are to their main feeds, keeping their online presence casual
Posting a poorly punctuated and borderline invasive status update like, “hey everyone!!! I’m getting popcorn right now!!!” used to be a normal thing to see when Millennials just entered the world of social media. Now, Gen Z wouldn’t be caught dead posting a status update (especially when that phrase has become outdated) about their every move. Instead, it’s all about looking chill while still being selective about what others see, at least on the posts that stick around. But what exactly changed, why, and how are they interacting on socials now?   YPulse’s Social Media Behavior report found that the...

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