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The Top 15 Things Gen Z is Splurging On

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When young consumers spend big, they often feel guilty—but there are things they don’t regret paying too much for…

TL;DR

  • Young adults and Millennials feel like food / meals / groceries are worth the splurge
  • They tell us this splurge has a lot to do with convenience and, of course, inflation
  • Teens are splurging on other things like video games—the Joy Economy is real
Headlines lately suggest groceries are the new splurge trend for Gen Z and Millennials. But like other claims about Gen Z splurging on luxury goods, the idea that they’re splurging on groceries is not simply because they’re being irresponsible with money. Amidst the ripple effects of inflation, Gen Z is redefining their spending priorities. Notably,...

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