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North AmericaWestern Europe

How Young Americans & Europeans Will Watch The Olympics—in 3 Stats

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Young consumers in both regions are excited for the upcoming Summer Olympic Games, but there are key differences in the way they plan to watch the event…

TL;DR

  • Young Europeans are +8pts more likely than their North American peers to watch the Summer Olympics this year
  • Most European viewers are planning on using good old cable TV sets to watch the competition, but North Americans aren’t
  • Patriotism drives young people in Europe to support their home country in the Olympics more than in North America
The Summer Olympics are around the corner and for the occasion, YPulse just released a Summer Olympics special report to help brands understand how young consumers think about and engage with the Games. Comparing the data from North America and Western Europe shows some common themes among Gen Z and Millennials in the two regions....

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