Gen Z’s Vintage Tech Obsession is Not as Big as It Seems

Headlines say Gen Z is buying into vintage tech like landlines and flip phones, but YPulse data proves that’s not really the case…

Over the last few years, there’s been a claim circulating that Gen Z loves vintage tech. Whether it’s the Luddite teens ditching screens for flip phones, celebs flooding Instagram with digital camera pics, or now a corded landline, there’s always a relic going viral. And while it might be true that some Gen Z like the vibe of old tech like landlines and CDs, it’s important to recognize that doesn’t represent the entire generation. In fact, even if they like the look and idea, few are actually buying it in the end. YPulse data proves Gen Z isn’t actually investing in vintage tech—meaning it’s likely just about the Y2K aesthetic they love so much.  While YPulse hasn’t yet asked Gen Z if they own a landline phone, you can be sure we will be in our upcoming Tech / Device Use report. But we do have data on how many are using various tech from a range of devices including digital cameras, MP3 players, record players, feature phones, and...

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