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In Europe, Spanish Gen Z Watch Livestreams Most

Many young Spanish people are watching livestream content, and this could be an opportunity for brands wanting to reach them…

Written and Edited by the YPulse Editorial Team

Feb 13 2024
Western Europe

KEY TAKEAWAYS

Young Spanish people are +10pts more likely than their European peers to be watching livestream content weekly
Spanish is a global language, making it easier for these young consumers to access content from more than just their home country
Twitch is a top livestream platform for gaming, and young Spanish people are using it most in the region

For Gen Z, livestream content is a regular part of their watching habits—but in Europe, Spanish youth are by far the biggest fans. While we know movies, TV shows, and social media videos are more popular types of content among Gen Z (even in Spain), the impact of livestreams on their lives shouldn’t be underestimated. The livestreaming market is expected to grow significantly in the coming years, and Europe has a key role in the expansion. It’s important brands take notice of how popular livestreaming is among young Spanish consumers and consider how they can incorporate this media channel into...