For Gen Z, livestream content is a regular part of their watching habits—but in Europe, Spanish youth are by far the biggest fans. While we know movies, TV shows, and social media videos are more popular types of content among Gen Z (even in Spain), the impact of livestreams on their lives shouldn’t be underestimated. The livestreaming market is expected to grow significantly in the coming years, and Europe has a key role in the expansion. It’s important brands take notice of how popular livestreaming is among young Spanish consumers and consider how they can incorporate this media channel into their marketing strategy, too. Livestreaming allows brands and individual creators to connect to their viewers in real time, thanks to the comments section which sets it apart from traditional live content. All major social media platforms from Facebook to TikTok now have a livestreaming feature, and platforms like Twitch or kick.com specialize in streams (especially for the gaming community). YPulse recently asked young Europeans if they watch content any...
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