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Gen Z Teens Are Buying for Friends This Valentine’s Day

YPulse data shows that for this gen, Valentine’s Day is more than a romantic holiday…

Written and Edited by the YPulse Editorial Team

Feb 12 2024
North America

KEY TAKEAWAYS

Teens are significantly more likely to say they’ll be giving gifts to their friends this Valentine’s Day
Getting mom flowers is still in; over half say they’ll be giving V-Day gifts to their families or even pets
Teens are celebrating self-love, too bye giving V-Day gifts to themselves this year

Valentine’s Day is upon us and YPulse’s V-Day data from our recent Dating & Relationships report shows nearly two thirds of Gen Z and Millennials plan on celebrating—up from 61% last year. And while most teens are single, whether they’re looking to date or not, over half are still marking the date. But over six in 10 say they don’t feel pressure to be in a relationship for Valentine’s Day, which means they’re celebrating the non-romantic love in their lives. They’re prioritizing friends and family when it comes to who they spend the day with and who they’re buying gifts...