Young people of color are undoubtably as big a part of the gamer community as their White / non-Hispanic peers, from the amount they play to their influence on popular games. Still, the call for improved representation for young people of color in the gaming community remains, and brands can play a role in turning these tides. YPulse’s Gaming report data shows that 72% of young people of color who play video games agree: “I wish video games had more diverse characters” indicating there’s still a long journey ahead for brands who wish to target this demo and be more inclusive in the very diverse realm of gaming. But in order to truly engage with young POC, in any industry, brands must understand their similarities to their peers as much as their differences so as not to become tokenizing. That being said, these four stats about how young POC behave as gamers can give brands insight when it comes to capitalizing on the evolving preferences and behaviors of young...
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