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The Top 10 Brands European Teens Bought More in 2023

YPulse’s Brand Tracker data shows these brands had the biggest increase in European teens buying or using their products in 2023…

TL;DR

  • Savage x Fenty had the biggest increase in European buyers
  • European teens have been using Klarna more in 2023, highlighting their growing interest in buy now pay later payment options
While teens may not have as much disposable income as their older peers, every brand knows they’re just as valuable a market—if not more. But getting their buy isn’t easy when there’s so many brands vying for their attention (as we covered in YPulse’s Attention Economy trend report) so it’s important to know how the...

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