While teens may not have as much disposable income as their older peers, every brand knows they’re just as valuable a market—if not more. But getting their buy isn’t easy when there’s so many brands vying for their attention (as we covered in YPulse’s Attention Economy trend report) so it’s important to know how the ones succeeding do so. This year, YPulse’s Brand Tracker data shows the top brands that European teens have been using / buying more compared to the last year are gearing toward the young gens’ specific interests. Leading the way is Rihanna’s Savage x Fenty, followed...
