For years, YPulse has been predicting the trends that will be big for the coming year and we have a track record of getting it right. We knew that 2023 was going to be a year about artificial intelligence, but with Web3 and the metaverse just as present (despite the buzz drop). Influencers were important before, but we called that brands would need to lean into more authenticity from relatable creators. And for this year, we’ve blown out our predictions for a more comprehensive analysis in an official 2024 Predictions Trend Report. In this new report, YPulse’s team of youth insights experts compiled eight trends we predict will be some of the most buzzed about in the upcoming year—and our biggest is all about how Gen Z will fuel The Joy Economy. You’ve probably heard of the experience economy, but this is more than that; the joy economy is all about young consumers focusing their spending on whatever makes them happy, product, experience, or beyond. And it’s far...
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