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YPulse Predicts Gen Z Will Fuel The Joy Economy in 2024

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YPulse predicts big spends will be worth the rush of happiness for young consumers in 2024—even amidst strict budgeting—as Gen Z and Millennials fuel what we dub The Joy Economy…

TL;DR

  • YPulse’s top prediction for 2024 is that young consumers will fuel The Joy Economy
  • They’ll be willing to spend more on experiences and big events like concerts that make them happy while the future is uncertain
  • This trend will leak into their fashion and design tastes, too—which means brands will need to follow
For years, YPulse has been predicting the trends that will be big for the coming year and we have a track record of getting it right. We knew that 2023 was going to be a year about artificial intelligence, but with Web3 and the metaverse just as present (despite the buzz drop). Influencers were important...

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