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Western Europe

Gucci, Nike, LV: The Top 10 Luxury Brands Young Europeans Want

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From Gucci to Rolex to Prada, these are the luxury brands European 13-39-year-olds most want to purchase…

TL;DR

  • Gucci is the luxury brand European 13-39-year-olds would like to own the most
  • But European teens name Nike as their favorite luxury brand—showing their definition of luxury
  • Three tech brands are on the list, too, indicating that young Europeans consider their products luxurious
YPulse recently explored The Dupe Mindset among Europeans Gen Z and Millennials and found that these gens are attached to luxury products. Even with the popularity and affordability of a good dupe, three in five believe original products are still more desirable. This can be explained by the fact that Western Europe is the home...

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