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Why Being a “Gamer” Isn’t the Same as Playing Video Games

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Not all young people who play video games call themselves a “gamer,” and we dig into the differences between these groups…

TL;DR

  • Most young people identify as gamers, but those who do play far differently than those who don’t
  • Self-identified gamers are more likely to play frequently especially on console and mobile
  • But young people who don’t identify as gamers still play mobile games frequently, highlighting a discrepancy in the gamer identity and playing these kinds of games
For brands, “gamers” might be thought of as anyone who plays video games. But YPulse data shows more than nine in 10 13-39-year-olds play video games, so that definition of the label could stretch too wide to mean much. That’s why it’s key to know who amongst Gen Z and Millennials actually identify themselves as...

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