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Western Europe

Why Young People In France Aren’t As Into Dupes as Everyone Else

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YPulse’s data shows young French consumers are less likely to have bought dupes than their European peers—here are the reasons behind this cultural difference…

TL;DR

  • Less than half of young French 13-39-year-olds have already purchased a dupe, whereas the majority of their European peers have done so
  • Young French people have high regard for the quality of what they buy and are growing up in a culture that values luxury products
  • Two in five 13-39-year-old Frenchies feel bad about buying dupes
Buying dupes has been the shopping trend of the year, thanks to Gen Z and Millennials.  YPulse’s new The Dupe Mindset trend report shows two thirds of European 13-39-year-olds have already purchased one—but this is not the case among young French consumers. Some cultural differences explain why young French people aren’t buying dupes the way...

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