Buying dupes has been the shopping trend of the year, thanks to Gen Z and Millennials. YPulse’s new The Dupe Mindset trend report shows two thirds of European 13-39-year-olds have already purchased one—but this is not the case among young French consumers. Some cultural differences explain why young French people aren’t buying dupes the way their peers are across the region, which are key for brands to be thinking about when marketing. In France, luxury brands are well respected for their know-how and craftsmanship, even amongst the budget-conscious youth. These consumers have high regard for the quality of their products in general, meaning they’re less attracted to replicas. French youth aren’t entirely disinterested in the dupe trend, though. A recent study shows that an increasing number of French consumers are attracted by dupe travel destinations, with a third of travelers in the country having already booked dupe destinations for 2024. Not only are these destinations cheaper than the real places, but they’re also less known. With the concept of...
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