Last year, fashion on TikTok was all about the #cores, which YPulse told you all about. But in 2023, Gen Z took a hold of “core” and made the trend into something deeper. While #Core has been used in the last few years to describe hyper-specific aesthetics, usually for fashion subcultures, it also now functions as a general description of collective visuals with a central meaning. The #CoreCore, #HopeCore, and #MeCore trends on TikTok showcase the ever-evolving language and expression among young creators, using short-form videos to express profound social discourse. By understanding this content shift, brands can tap into the nuanced thoughts and emotions of Gen Z, aligning their brand messaging with the current cultural landscape going into 2024.   While it might be somewhat hard to understand at first, these three trends tie “core” to deeper content through focusing on visuals—just as a style does. By pulling together videos and images that speak to a larger societal observation to them, Gen Z is using their social media skills to...