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These 3 Meta-Cores Will Help You Understand Gen Z on TikTok

Leave it to Gen Z to get meta with their social media content, creating #CoreCore, #HopeCore, and #MeCore to express their deepest feelings all on TikTok…

Written and Edited by the YPulse Editorial Team

Nov 20 2023
North America

KEY TAKEAWAYS

#CoreCore is young TikTok users’ meta way of talking about their deepest thoughts, and how social media has turned them into aesthetics
#HopeCore is the antithesis of the #CoreCore trend on TikTok—and it’s inspiring confidence among viewers
#MeCore has TikTok users sharing compilations of pop culture moments that personally resonate with them

Last year, fashion on TikTok was all about the #cores, which YPulse told you all about. But in 2023, Gen Z took a hold of “core” and made the trend into something deeper. While #Core has been used in the last few years to describe hyper-specific aesthetics, usually for fashion subcultures, it also now functions as a general description of collective visuals with a central meaning. The #CoreCore, #HopeCore, and #MeCore trends on TikTok showcase the ever-evolving language and expression among young creators, using short-form videos to express profound social discourse. By understanding this content shift, brands can tap into the...