When it comes to video content, social media platforms and streaming services are head to head as the top sources European Gen Z and Millennials use most. And though you might think these platforms offer such different content they can’t be compared, YPulse’s recent Media Consumption report shows they’re very much in competition for young viewers’ attention. Keeping track of these sources is key for brands to know not only where to advertise, but what kinds of content are succeeding most among young consumers so they can make more of their own. And though brands are unlikely to be making...