Holiday gift guides are flooding Gen Z and Millennials’ social feeds right now. However, they’ve been planning their holiday shopping for some time already, and their top 30 shopping destinations according to YPulse’ Holiday Shopping Plans report prove they’re not only looking for convenience—they’re factoring in personalization and variety for the lowest prices, too. Plus, end of year tech and gaming purchases are top of mind with a few big specialty retailers. We know young consumers can’t get enough of mass merch stores, and Amazon, Walmart, and Target are their top three holiday shopping destinations. These are the places they can essentially shop for everyone they know without having to make multiple trips (or even leave the house if they choose to shop online). But while these retailers may dominate holiday gift-buying, they’re not the only places that Gen Z and Millennials are filling their carts. YPulse’s Holiday Shopping Plans report asked them which stores and websites they plan on buying holiday gifts from this year out of a...
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