YPulse’s most recent Social Media Monitor Report shows the top reason European Gen Z and Millennials are going on YouTube is to learn something new and the number of topics that are covered is endless. Despite the growing competition of other learning environments such as MasterClass or LinkedIn Learning, YouTube remains their go-to. And with YPulse’s Who’s The Expert? trend report showing hobbies and passions like gaming and cooking are high on the list, it makes sense the video platform is their top choice. However, young people say they’re getting brand knowledge there, too, meaning no brand should count out...