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Western Europe

The Top 10 Things Young Europeans Learn on YouTube

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More than half of young Europeans say they’re learning about these 10 topics on YouTube and brands / products are high on the list…

TL;DR

  • The main reason European Gen Z and Millennials use YouTube is to learn something new and expand their knowledge
  • The top topic these gens learn on YouTube is video game content
  • Many are also turning to YouTube to learn about brands or products—more than any other social media platforms
YPulse’s most recent Social Media Monitor Report shows the top reason European Gen Z and Millennials are going on YouTube is to learn something new and the number of topics that are covered is endless. Despite the growing competition of other learning environments such as MasterClass or LinkedIn Learning, YouTube remains their go-to. And with...

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