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Young Europeans Are Splashing the Cash For Halloween This Year

Our data on young Europeans’ Halloween plans shows the holiday is more popular than ever, and social media content says the same…

Written and Edited by the YPulse Editorial Team

Oct 31 2023
Western Europe

KEY TAKEAWAYS

Young consumers are spending €150 on average for Halloween this year, more than ever before
McDonald’s’ viral Halloween Squishmallows satisfy young Europeans’ search for Halloween products in their region
A viral story involved a priest against Halloween, but ended in an apology to the kids whose carved pumpkins were smashed

Last year, YPulse informed you that Halloween has only been getting bigger in Western Europe, and the trend is still going strong in 2023. Data from YPulse’s recent WE Halloween Report shows over four in five young Europeans plan to celebrate Halloween this year. And as Halloween becomes a regular holiday in Western Europe, brands should embrace Halloween—and show that to young consumers in the region. Since today is Halloween, YPulse decided to compile three stats about how European Gen Z and Millennials interact with Halloween, and some viral stories that prove its cultural relevance: Young Europeans are spending an...