Last year, YPulse informed you that Halloween has only been getting bigger in Western Europe, and the trend is still going strong in 2023. Data from YPulse’s recent WE Halloween Report shows over four in five young Europeans plan to celebrate Halloween this year. And as Halloween becomes a regular holiday in Western Europe, brands should embrace Halloween—and show that to young consumers in the region. Since today is Halloween, YPulse decided to compile three stats about how European Gen Z and Millennials interact with Halloween, and some viral stories that prove its cultural relevance: Young Europeans are spending an average of €150 for Halloween this year YPulse data shows that last year, Europeans Gen Z and Millennials said they’d spent an average of €116 for Halloween, but this year, they predicted €150 in spending—a 30% increase. In the U.K., new figures estimate that Halloween is set to become a £1 billion business this year, with Gen Z fuelling the splash. This jump in Halloween spending is significant and highlights the...
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