According to data from YPulse’s Sustainability Report, over three in five Gen Z and Millennials in both Western Europe and North America say they live a sustainable lifestyle. Among the things these gens know impact the environment are their clothing choices; they’re aware of how fast fashion items can negatively impact the environment, and can sniff out a false eco-friendly claim from those brands. In turn, these gens increasingly favor sustainable solutions like buying pre-loved items or renting clothes over buying fast fashion—but it’s still a habit many have (for a variety of reasons). Though, YPulse’s research shows young consumers...