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North AmericaWestern Europe

NA vs WE: Fast Fashion in 3 Stats

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These three stats show the differences in the way Gen Z and Millennials in North America and Western Europe buy fast fashion…

TL;DR

  • Young North Americans are more likely than their European peers to be buying from fast fashion brands
  • More Gen Z and Millennials in Western Europe think buying fast fashion is bad for the environment compared to North America—but it’s the majority in both regions
  • Young Europeans don’t rely as much as their North American peers on fast fashion to stay on top of the latest trends
According to data from YPulse’s Sustainability Report, over three in five Gen Z and Millennials in both Western Europe and North America say they live a sustainable lifestyle. Among the things these gens know impact the environment are their clothing choices; they’re aware of how fast fashion items can negatively impact the environment, and can...

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