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3 Stats Brands Need to Know About Young Parents This Holiday Season

These three stats show how Gen Z and Millennial parents are celebrating the holidays this year…

Written and Edited by the YPulse Editorial Team

Oct 5 2023
North America

KEY TAKEAWAYS

Gen Z and Millennial parents are more likely than non-parents to kick off their holiday celebrations early this year
These parents are also more likely to put more effort into decorating their homes / spaces
As a part of their own childhood, young parents love classic holiday movies, TV shows, and music—but they’re more likely to be interested in modern-day reboots, too

For young people, the winter months represent a time when families can come together and embrace the festive spirit—so they can’t wait for it to start. YPulse’s Winter Holiday Plans report data shows Gen Z and Millennial parents are most eager to infuse their homes with warmth and festive spirits this year, especially as they’re establishing their own family traditions. They’re planning on getting started early this year to decorate and watch a ton classic (and modern) holiday content to make the most of this magical season for their kids. By understanding and catering to these evolving holiday preferences, brands...