YPulse’s recent Who’s The Expert Trend Report shows social media is one of the top sources European Gen Z turn to learn new things. But what exactly draws this gen to social media when it comes to learning—other than the fact that they spend a hefty amount on these platforms every day anyway? This generation of researchers is aware there’s lots of misinformation on social media and don’t fully trust the info they find there, but they like the fact there’s so many different opinions on social platforms. Plenty of European Gen Z finds new information on social media, despite so many believing it won’t be accurate. Instead, these three stats show they’re looking to it for diversity of perspectives so they can draw their own conclusions: Less than half of European Gen Z turn to social media to learn something new Over two in five Gen Z in Western Europe turn to social media to learn something new, making social platforms the third most popular place for such...
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