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Western Europe

Why Young Europeans Turn To Social Media To Learn

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For young Europeans, the diverse voices they find on social media are able to cut through the misinformation and help them to learn…

TL;DR

  • Over two in five European Gen Z turn to social media to learn new things
  • However, this gen has little faith in the veracity of the facts they find on socials, with only a quarter saying information on social platforms is accurate
  • Three in five like the fact that social media offers them a diversity of viewpoints—keeping it a go-to
YPulse’s recent Who’s The Expert Trend Report shows social media is one of the top sources European Gen Z turn to learn new things. But what exactly draws this gen to social media when it comes to learning—other than the fact that they spend a hefty amount on these platforms every day anyway? This generation...

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