article

This is What Young Consumers Plan to Buy for Their Homes This Year

As Gen Z and Millennials look for these home items, they’ll be picking minimalist, earth toned options…

Written and Edited by the YPulse Editorial Team

Oct 2 2023
North America

KEY TAKEAWAYS

Millennials are more likely to be investing into their homes, so they’re shopping for all rooms and spaces
But that doesn’t mean Gen Z isn’t interested in home décor—their bedrooms are theirs to deck out
Both gens prefer minimalist, modern design for the most relaxing space

YPulse’s yearly Shopping for The Home report shows that decorating is a form of self-care for young consumers (cleaning, too, according to our last #CleanTok Subculture deep dive). Whether they have a house, apartment—as renters or owners—or live with their parents/roommates, designing their own spaces is a top priority to them. Gen Z and Millennials want to create a space they feel comfortable in, but they have clear stylistic preferences on what makes it just so. And with their list of next purchases at the ready, we can predict which décor will win them over. YPulse data shows that over...