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This is What Young Consumers Plan to Buy for Their Homes This Year

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As Gen Z and Millennials look for these home items, they’ll be picking minimalist, earth toned options…

TL;DR

  • Millennials are more likely to be investing into their homes, so they’re shopping for all rooms and spaces
  • But that doesn’t mean Gen Z isn’t interested in home décor—their bedrooms are theirs to deck out
  • Both gens prefer minimalist, modern design for the most relaxing space
YPulse’s yearly Shopping for The Home report shows that decorating is a form of self-care for young consumers (cleaning, too, according to our last #CleanTok Subculture deep dive). Whether they have a house, apartment—as renters or owners—or live with their parents/roommates, designing their own spaces is a top priority to them. Gen Z and Millennials...

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