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North America

Gen Z Actually Likes When Brands Educate Them

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Young people actually want brands to be their teachers…

TL;DR

  • The vast majority of 13-39-year-olds say they like it when brands educate them on topics related to their products / services
  • They also like when brands do product comparisons, so they know which product is best for them
  • Young consumers would trust a brand more if they partnered with educators / education influencers—showing they want proven expertise
YPulse’s latest Who’s The Expert? trend report explores key information about how young people feel about their intellect, what they’re learning from all the many platforms they live on, and who they trust for accurate information to learn something new. Brands are one of the sources they trust, as they hold a level of authority...

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