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NA vs WE: The Parents of Young Gen Z and Gen Alpha

These three stats show key differences between Millennials / Gen Z parents in North America and in Western Europe…

Written and Edited by the YPulse Editorial Team

Sep 12 2023
North America, Western Europe

KEY TAKEAWAYS

The majority of young parents in Western Europe have only one child—unlike North America
More of European parents’ children are under 4-year-olds, making them Gen Alpha
Single parenthood is more prevalent in North America than in Western Europe

Millennial, and even Gen Z, parents in North America and Western Europe are alike in many ways: they’ve waited longer in life to have children and share similar values when it comes to raising their young Gen Z and Gen Alpha children. But these similarities don’t negate the fact that there are significant differences between parents of these gens in Western Europe and North America. YPulse’s Parenting Report shows how many children they have, how old their kids are, and whether they’re raising them with a partner are all ways the profiles of these young parents differ. For brands reaching...