article

How “Girl Math” Defines Spending on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • “Girl Math” isn’t exactly smart financial advice, but that’s kind of the whole point
  • Netflix’s newest interactive romcom Choose Love has Gen Z hosting watch parties with their friends
Main Image Courtesy of TikTok Courtesy of TikTok “Girl Math” is not exactly smart financial advice, but it signifies how Gen Z deal with financial stress  The “Girl Math” trend, which is led mainly by young women, but is being shared all over the internet lately, has young consumers explaining how they create a list of justifications for their spending habits. While they acknowledge it’s not exactly a sane economic practice, it’s a fun and light-hearted way young people are building community online and connecting over their silly budgeting “techniques.”   On TikTok, the hashtag #GirlMath currently has over 233M...

Stay on the Pulse

Latest Stories
Related Articles
Article

This week, brand controversy galore, Gen Z testing their literacy, and brands’ bevolution” launches are all going viral

Article

Gen Z’s fear of cringe has them second-guessing, censoring, and changing what they post online to avoid it… 

Article

Gen Z’s latest internet obsessions—calling anything fake “polyester,” rallying around Chanty Beluga, and cheering on bedazzled brands…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?