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Western Europe

The Top Music Streaming Platforms Among Young Europeans

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One music streaming platform tops the list for young Europeans in all five countries…

TL;DR

  • Spotify dominates the music streaming industry, and three in five European Gen Z and Millennials are users
  • YouTube is a serious rival though, and many young Europeans are using the Google-owned platform to listen to their favorite music artists
  • France is the only Western European country where the platform ranking deviates, due to the popularity of the French streaming platform Deezer
Data from YPulse’s recent WE Music Report shows that more than three in five European Gen Z and Millennials agree with the statement “I listen to music all day long,” underscoring just how important music is for young consumers. So, brands wanting to connect with them through this top hobby of theirs, (and for many,...

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