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NA vs WE: Young Consumers See Cancel Culture Differently

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These three stats show that young consumers in North America and in Western Europe differ when it comes to how they see cancel culture…

TL;DR

  • Three in five young Europeans think cancel culture has gone too far, less than their North American peers
  • Young North Americans are more likely to believe that cancelled brands can bounce back from cancellation
  • European Gen Z and Millennials are less forgiving than their North American peers when it comes to buying from a cancelled brand
Gen Z and Millennials are generations of consumers who are used to making their voices heard, with data from YPulse’s research showing that four in five of them have spoken up after hearing or seeing something offensive—the same number in both North America and Western Europe. What this means for brands is that young consumers...

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