Access to homeownership is important among Gen Z and Millennials; in fact, YPulse’s data shows that it is one of the top life milestones they’re most looking forward to this year. But the current economic situation makes it difficult for these gens to become homeowners, with mortgages becoming more difficult to lock, and higher deposits needed. However, some countries in Europe make renting more worthwhile and less of a second choice to owning—in Germany, young consumers are not rushing to buy property, and several cultural factors are encouraging this trend. Our data shows just how renter-minded young Germans are compared...
1/11/23
Life Milestones & Future Plans Report
When it comes to their futures, Gen Z and Millennials are still being impacted by the pandemic, b...
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