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What Products Would Gen Z and Millennials Buy if an Athlete Promoted Them?

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Athletes could influence young consumers’ decisions when they’re making these top purchases…

TL;DR

  • Shoes are he number one product young consumers say they would be more likely to buy if an athlete promoted it
  • They’re also interested in non-athletic clothes and accessories that athletes promote
  • Young consumers also would be more likely to purchase beverages and food promoted by an athlete
YPulse data shows the vast majority (71%) of Gen Z and Millennials consider themselves sports fans—and that means that all brands, not just sports-focused ones, can use this key interest to their advantage when attracting young consumers. While brand-athlete collaborations have always been a sports staple, young people want to see athletes and brands link...

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