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How Are Young Europeans Using AI Chatbots?

Many European Gen Z and Millennials are already using AI chatbots such as ChatGPT, but what exactly are these gens using this tool for?

Written and Edited by the YPulse Editorial Team

Jun 1 2023
Western Europe

KEY TAKEAWAYS

Over two in five young Europeans have already used an AI chatbot
European Gen Z turn to AI chatbots mostly for study purposes, while Millennials are more likely to use this technology for work-related tasks
Both gens turn to AI chatbots for general advice

In our recent AI Unpacked Trend Report, YPulse explored how European Gen Z and Millennials view AI, and how they think the technology will shape their future. Our data shows that on average, 45% of young Europeans are somewhat / very knowledgeable about AI, with Millennials being 10pts more likely than Gen Z to know about the tech. The most visible AI technology that has recently emerged is AI chatbots, and its flagship, ChatGPT. In just six months the famous AI chatbot has completely upturned college campuses and the ever-changing workforce. Brands need to understand how young consumers in Western...