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NA vs WE: How Their Attitudes Towards Religion & Spirituality Differ

These three stats tell you how young consumers in North America and Western Europe have different views when it comes to their religion and spirituality…

Written and Edited by the YPulse Editorial Team

May 25 2023
North America, Western Europe

KEY TAKEAWAYS

Just over half of young Europeans consider themselves spiritual or religious while nearly three-quarters of young North Americans do
Young people in both regions engage in mystical practices, but young Europeans are less likely than their North American peers to use it for self-care
Millennial parents in North America are a lot more likely to be teaching their kids about their faith, compared with parents in the old continent

Data from YPulse’s recent Religion and Spirituality Report reveals an interesting finding: an increasing number of Gen Z and Millennials in North America say religion is important to them, while in Western Europe, fewer young people say so. This is one of the many differences between young consumers in North America and Western Europe when it comes to religion and spirituality. Here are three stats that highlight the differences in how young consumers from two regions approach religion and spirituality: Gen Z and Millennials in Western Europe are a lot more likely to say they’re neither spiritual nor religious compared to their peers in North America When asked to choose what best describes their beliefs between the options “religious,” “spiritual,” or “neither,” nearly half of European Gen Z and Millennials ticked the “neither” box—and it’s even the majority among European Gen Z (53%). This number has increased by +5pts since 2022, when just over two in five young Europeans described themselves as “neithers” (42%). The fact that more young...