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Want Young Consumers to Think Positively of Your Brand? This is What They Want to See

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All kinds of diversity and inclusion make young consumers think more positively about brand advertising…

TL;DR

  • More than 60% of Gen Z and Millennials think positively of brands who cast diverse models in advertising
  • Millennials are especially likely to think positively of body diversity in ads, including people of different body types and abilities
  • Just because Gen Z are less likely to say seeing LGBTQ+ people in ads is a positive this year doesn’t mean it’s time for brands to pull their support
Gen Z and Millennials are the most diverse generations to date, and as such, they expect brands to meet their standards of inclusive advertising (with inclusive products to match, of course). And advertising can obviously be a hot button issue for these gens—we can’t count the number of times bad or offensive ads have made...

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