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Want Young Consumers to Think Positively of Your Brand? This is What They Want to See

All kinds of diversity and inclusion make young consumers think more positively about brand advertising…

Written and Edited by the YPulse Editorial Team

Apr 5 2023
North America

KEY TAKEAWAYS

More than 60% of Gen Z and Millennials think positively of brands who cast diverse models in advertising
Millennials are especially likely to think positively of body diversity in ads, including people of different body types and abilities
Just because Gen Z are less likely to say seeing LGBTQ+ people in ads is a positive this year doesn’t mean it’s time for brands to pull their support

Gen Z and Millennials are the most diverse generations to date, and as such, they expect brands to meet their standards of inclusive advertising (with inclusive products to match, of course). And advertising can obviously be a hot button issue for these gens—we can’t count the number of times bad or offensive ads have made them ready to cancel a brand. (In fact, our data shows 42% of young people agree they’ve stopped buying from a brand because of an advertisement they didn’t like.) But on the other hand, that means that good advertising that makes them feel seen, can show that...