Gen Z and Millennials are the most diverse generations to date, and as such, they expect brands to meet their standards of inclusive advertising (with inclusive products to match, of course). And advertising can obviously be a hot button issue for these gens—we can’t count the number of times bad or offensive ads have made them ready to cancel a brand. (In fact, our data shows 42% of young people agree they’ve stopped buying from a brand because of an advertisement they didn’t like.) But on the other hand, that means that good advertising that makes them feel seen, can show that a brand cares about all different kinds of people, and can be a way to win some youth affinity. In YPulse’s Ad / Marketing Effectiveness report, we ask 13-39-year-olds all about what kind of brand advertising they’re open to seeing, and what a brand needs to do to make them think positively of it. We presented them with a series of marketing tactics and approaches, and asked respondents...
- Article
