YPulse has told you before that young consumers use different social media platforms for different kinds of content. And that’s likely because they view each platform in a different way; some apps are more entertaining, or they are perceived as more popular, while others are relegated to labels like fake, or worse: boring. But Gen Z themselves will tell you that their generation is addicted to social media—so there is a reason they return to each platform nearly daily. In YPulse’s Social Media Behavior report, we ask Gen Z which social media platform is best described by a list of adjectives, ranging from addictive and popular, to boring and mean, their options including top platforms TikTok, Instagram, Facebook, Twitter, Snapchat, Pinterest, YouTube, or none of the above. These are the platforms they say are best described by the words “addictive,” “fake,” “entertaining,” “mean,” “boring,” and “creative”: TikTok is the most addicting app to Gen Z TikTok is Gen Z’s second most used social media platform, just behind YouTube,...
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