YPulse has told you before that young consumers use different social media platforms for different kinds of content. And that’s likely because they view each platform in a different way; some apps are more entertaining, or they are perceived as more popular, while others are relegated to labels like fake, or worse: boring. But Gen Z themselves will tell you that their generation is addicted to social media—so there is a reason they return to each platform nearly daily. In YPulse’s Social Media Behavior report, we ask Gen Z which social media platform is best described by a list...
2/22/23
Social Media Behavior Report
Gen Z and Millennials say social media is a key part of their social lives, and YPulse is ready t...
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