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Gen Z Says TikTok is the Most Addictive Social Media Platform

We ask Gen Z to decide which social media is best described with different words, positive and negative… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z says TikTok is the most addictive social media platform
  • And Facebook is the platform they’re most likely to name as boring
  • Twitter is the platform they say is most mean—reflecting their low usage
YPulse has told you before that young consumers use different social media platforms for different kinds of content. And that’s likely because they view each platform in a different way; some apps are more entertaining, or they are perceived as more popular, while others are relegated to labels like fake, or worse: boring. But Gen Z themselves will tell you that their generation is addicted to social media—so there is a reason they return to each platform nearly daily.   In YPulse’s Social Media Behavior report, we ask Gen Z which social media platform is best described by a list...

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