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Move Over Metaverse, AI is Actually Taking Young Consumers by Storm

Feb 22 2023

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The future of AI is on its way, but these brands are already embracing it…

TL;DR

Artificial intelligence has gone from viral trend to full brand experience in just a few months since ChatGPT took the internet by storm
Huge brands like Microsoft and McDonald’s are making big AI integrations, despite their bugs
Others, like Snapple, TikTok, and BuzzFeed, are making interactive brand experiences that share easily on social media

YPulse predicted that this year artificial intelligence programs would become a norm for Gen Z to use—and we’ve (very) quickly been proved right. Most notably has been the viral sensation that is ChatGPT, a language AI developed by OpenAI, which has prompted everything from memes to a $10B investment from Microsoft. As of January (just...

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